Fan Engagement

2 articles

Ferrari Formula 1 car in motion on a track, with digital AI data overlays representing enhanced fan experience and insights.

Ferrari uses IBM AI to boost F1 fan experience

Within hours of an F1 race concluding, Ferrari superfans can now read AI-generated summaries and dive into behind-the-scenes stories directly from their updated app, a collaboration between IBM and Sc

Sarah Chen·May 23, 2026

Futuristic concert venue with AI interface showing exclusive ticket reservations for top fans, symbolizing Spotify's new 'Reserved' feature.

AI & Machine Learning

Spotify's 'Reserved' feature saves concert tickets for top fans

Spotify is launching 'Reserved,' a new feature designed to hold concert tickets for an artist's most dedicated fans, offering them access before the general public.

Jordan Adebayo·May 21, 2026